Humanities Lab

The Faculties of Humanities and Theology | Lund University


I am a Professor in Psychology at Lund university, where I founded the eye-tracking laboratory in 1995, which later grew into the large Humanities Laboratory. I have worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, advertisement studies and gesture recognition in face-to-face interaction. I also have expertise in eye tracking used in applied areas, including decision making in supermarkets and research on safety in car driving and air traffic control. In 2000, I initiated regular master courses in eye-tracking methodology. In 2006, I founded the Scandinavian Conference on Applied Eye-tracking, and in 2008, the international LETA training courses in eye-tracking methodology. In 2013, we organized the ECEM conference. I am the main author of the international standard "Eye Tracking: a comprehensive guide to methods and measures", which will soon appear in its 2nd edition.


Completed projects

About the research

My research is about eye-tracking and eye movements. I investigate not only how the eye movements, but why. I am also interested in using eye-tracking in applied contexts, such as reading, decision making, inter-personal communication, traffic research and clinical research. I also work a lot with method research, to assist in the development of better eye trackers, and develop methods for performing eye tracking.


Books (3)
Articles (48)
Book chapters (20)
Conference papers (73)
Reports (1)
Working papers (6)
Supervision at Lund University (5)

Kenneth Holmqvist

Humanities Laboratory

Contact information

E-mail kenneth.holmqvisthumlab.luse

Phone +46 46 222 09 34

Mobile +46 72 532 22 44

Room SOL:L414a

Visiting address Helgonabacken 12, Lund

Postal address Box 201, 221 00, Lund

Internal post code 20