Nils Holmbergin english
Research
Articles (3)- Sandberg, H., Gidlöf, K. & Holmberg, N. (2011). Children’s Exposure to and Perceptions of Online Advertising. International Journal of Communication (IJC), 5, 21-50. USC Annenberg Press.
- Holsanova, J., Holmqvist, K. & Holmberg, N. (2009). Reading information graphics: The Role of Spatial Proximity and Dual Attentional Guidance. Applied Cognitive Psychology, 23, 1215-1226. John Wiley & Sons, Ltd..
- Gidlöf, K., Sandberg, H. & Holmberg, N. The use and value of eye-tracking in consumer studies. Journal of Consumer Behaviour.
Book chapters (3)- Holsanova, J., Holmqvist, K. & Holmberg, N. (2008). Läsning i gamla och nya medier. In Domeij, R. (Ed.) Tekniken bakom språket (pp. 144-167). Nordstedts.
- Holsanova, J., Holmqvist, K. & Holmberg, N. (2008). Läsning i gamla och nya medier. In Domeij, R. (Ed.) Tekniken bakom språket (pp. 144-167), 9. Norstedts Akademiska Förlag.
- Holmqvist, K., Holmberg, N., Holsanova, J., Tärning, J. & Engwall, B. (2006). Reading Information Graphics - Eyetracking studies with Experimental Conditions. In Errea, J. (Ed.) Malofiej Yearbook of Infographics (pp. 54-61). Society for News Design (SND-E): Navarra University, Pamplona.
Conference papers (19)- Holsanova, J. & Holmberg, N. (2011). Functional segmentation of task-solving process: Aligning eye movements and cued retrospective protocols.
- Holsanova, J., Ek, J. & Holmberg, N. (2011). Reception of Multimodality in Biology and Chemistry Textbooks: An Eye Tracking Study.
- Holsanova, J., Sandberg, H., Gidlöf, K. & Holmberg, N. (2011). Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising. Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova). International Communication Association Conference (ICA), Boston, May 2011..
- Lindström, P., Holmberg, N., Holmqvist, K. & Mossberg, F. (2011). The effect of sound intensity on cognitive processing. In F, V., E, C. & F, G. (Eds.) (pp. 60-60), 4. Journal of Eye Movements.
- Holmberg, N. & Holsanova, J. (2010). Task-oriented text book reading strategies. SWAET conference.
- Holsanova, J. & Holmberg, N. (2010). Attentional guidance and instructional design. Poster SWAET conference Lund.
- Sandberg, H., Gidlöf, K. & Holmberg, N. (2010). Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
- Sandberg, H., Gidlöf, K. & Holmberg, N. (2010). Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children.
- Holmberg, N., Holsanova, J. & Holmqvist, K. (2009). Individual differences in reading behaviour. Clustering eye movement data for reader types. Poster ECEM conference.
- Holsanova, J. & Holmberg, N. (2009). Ögonrörelsestudier av läsning i Humanistlaboratoriet.
- Holsanova, J., Holmberg, N. & Holmqvist, K. (2009). Reading Information Graphics: The Role of Spatial Contiguity and Dual Attentional Guidance.
- Holsanova, J. & Holmberg, N. (2008). Läsning av digitala texter: en ögonrörelsestudie.
- Holsanova, J. & Holmberg, N. (2008). Läsning av digitala texter: en ögonrörelsestudie.
- Holsanova, J., Holmberg, N. & Holmqvist, K. (2008). Reading styles on a newspaper spread - an eye tracking perspective.
- Holsanova, J., Holmberg, N. & Holmqvist, K. (2008). Reading Styles on a Newspaper Spread.
- Holsanova, J., Holmberg, N. & Holmqvist, K. (2007). Tracking integration of text and picture. Scandinavian Workshop on Applied Eye Tracking.. Lund university.
- Holsanova, J., Holmqvist, K. & Holmberg, N. (2007). Newspaper reading, eye tracking and multimodality. Eye tracking as a means for detailed analyses of multimedia learning processes. EARLI Budapest.
- Holmberg, N., Holsanova, J. & Holmqvist, K. (2006). Using eye movement measures to describe readers visual interaction with newspapers. University of Nottingham.
- Holmqvist, K., Holsanova, J. & Holmberg, N. (2005). The effect of photos and information graphics on newspaper reading. European Conference on Eye Movement Research, ECEM 13. Bern:Schweiz.
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Contact Information Nils Holmberg
Doctoral Student
Media and Communication Studies
Department of Communication and Media E-mail
Phone +46 (0)46 222 40 18 Fax +46 (0)46 222 32 11 Room A248 Visiting Address
Helgonabacken 12 Internal Post Code 20
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